PromotePoint – Google SEO Tips, Internet Marketing Tips

Blogging SEO for Beginner’s – On Page Blog SEO and Mistakes

Posted on December 7, 2009

On-page-seoYou want to optimize your website for the search engines, and you've heard that blogging can really raise its visibility, especially in Google. Before you start writing up a storm and preparing for the rush of traffic from the search engines, take a moment to consider what you want to accomplish – and what needs to be in place for your blog to deliver the results you hope to achieve.

Remember on the previous page I noted that there are certain factors that you want to make sure you can control when it comes to SEO for your blog? Mangia provides a truly comprehensive list.


On-page optimization means the optimization that is done on the page regarding content or image and not somewhere else or off the page. SEO company believe that the search engine optimisation has gone through many different phases over time and that many new techniques to achieve better ranking have come and gone. But on page optimisation has remained the same and has always been instrumental in increasing the ranking of a website.

on_page_seo_blogI'm reproducing it in its entirety below, along with some more details I've added to some points:

URLs/Permalinks - Make sure you can customize the URLs of your blog posts. A good URL structure might look something like http://www.domain.com/blog/post-name/ -- separate spaces in your post name with dashes (not underscores or periods). Some people like to have the category in there too, and that's okay.

Canonical URLs - Make sure that your blog does not have any canonicalization problems (http://yoursite.com vs. http://www.yoursite.com, for example). You can do a search on Google for more information about this issue. There are a few WordPress plugins that will help you correct this if you don't know what you're doing.

Customizable META information - This is not extremely important, but it's a good idea to optimize your META descriptions, just in case.

Optimizeable Title Tags - Be sure that you can customize your title tags. The post name may not always be the best title; stop words (ones that Google ignores) should generally be removed, at the very least.

Alt Tags on Images - This is fairly self-explanatory. An alt tag is another place you can put (NOT stuff) a keyword or two; at the very least, a good, short description of the image gives the search engines something to chew on (and index).

Breadcrumb Navigation - This always helps. Not only is it good for SEO, but it is good for usability.

Headers - Post title should be an H1, subtitles in H2s and H3s and so on.

Create a Sitemap - Why you need to be able to control this should be obvious. Most blog systems have plugins for this.

Pagination - Instead of having "previous" and "next" links for navigation, it is suggested that you have links to each page on your blog.

Keywords - Keywords should be rightly placed throughout your website. It is a good idea to use long tail keywords.

Your best articles... deserve their own links from your blog's main page.
Social Media Links should be available. Consider having them provided by AddThis or a related service.

There aren't the only items that you want to have totally under your control. Consider what you normally do to optimize a web page; that's what you'll want to be able to do when optimizing your blog. Mangia considers the above list to be "a bare minimum of things you should be concerned with when it comes to the on-page optimization of your blog."

On-Page SEO Mistakes:
1. Under-using keywords.
2. Choosing the wrong keywords.
3. Poorly organized site structure.
4. Using images in place of text.
5. Not including keywords in URLs.

On-Page SEO Mistakes:

  1. Under-using keywords.
  2. Choosing the wrong keywords.
  3. Poorly organized site structure.
  4. Using images in place of text.
  5. Not including keywords in URLs.

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