Basic SEO: How to write Titles, File Names, and Meta Tags

This article will cover what you can do behind the scenes to make sure the HTML code on each web site page is optimized for search engines. Updating HTML code can be done using a web editor program such as FrontPage or Dreamweaver, but it can also be done by hand using Notepad.

There are literally dozens of techniques that SEO consultants employ to optimize each variable that makes up a single web page. For example, at the bare minimum, you need to pay attention to researching and creating effective page titles, researching and creating effective file names, writing effective description meta tags, properly using heading tags and alt tags for each hyperlink and image file. This goes for every link, every picture, graphic, image, and for every single web page. As you can see, it is no small task to optimize a web site - even a small one!